PROJECT: CORE CUSTOMER REALIGNMENT

82% of all products sold on Catfootwear.com are “made for work” products. In contrast- in Latin America and Europe Cat’s casual lifestyle brand is the main revenue driver. In the hopes of launching casual into the US market, previous leadership encouraged trend driven casual lifestyle products to be the focus of the website. Representing about 80% of the …

FREELANCE: CHACO STYLIST

Styled the Chaco Footwear Holiday campaign at Black Rocks. I collaborated with the art director and photographer to bring this cold weather adventure-story to life. STEPS: Identify and align with Brand Aesthetic Identify and align with this photoshoot's target consumers Consider body dimensions and accessories for balanced compositions Consider fabric and environment textures, and perception …